In this episode of People Problems by Easeworks, I dive into the contentious relationship between sales reps and CRM systems. Titled "Why Sales Reps Hate CRMs (and Why Managers Love Them)," we explore why sales professionals often view CRMs as burdensome, detracting from their primary goal of selling. I discuss common grievances, such as time-consuming data entry and the feeling of being monitored. On the flip side, I highlight how managers see CRMs as indispensable tools for optimizing sales performance through data-driven insights. By understanding these dual perspectives, we uncover strategies to transform CRMs from obstacles into powerful allies, enhancing efficiency and driving sales success. Whether you're a sales rep or a manager, this episode offers valuable insights to harness the full potential of CRM systems. Tune in to discover how to bridge the gap and make CRMs work for you.