In this episode, we dive into the often-overlooked challenges of implementing sales runbooks in early-stage startups. Join us as we uncover the truth behind why these structured guides, while invaluable for established companies, can become more of a hindrance than a help in the fast-paced, ever-changing world of startups. We'll explore the common pitfalls, share real-life stories from startup veterans, and offer practical advice on what to do instead. Whether you're a founder, a sales leader, or an aspiring entrepreneur, this episode will give you fresh insights and actionable strategies to navigate your startup's unique sales journey.