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Why Sales Should Be Your #1 KPI in Digital Marketing & How To Get It Right
In this special episode, Ambreen and I answer some questions we get from business owners on making sales through digital marketing. We take you through what digital marketing is and how it can sometimes be challenging to get it right in the UAE, while also talking about the right mindset and approach one should have when doing digital marketing. We go through KPI's and expectations from agencies or people you work with, and what the foundation of all marketing should be to help you get successful sales.
Things we discuss:
Notable moments:
(29:52) If what you're offering is not valuable to the audience, then in most cases, it's not going to work. And that doesn't just go for digital marketing, it goes for any form of marketing
(31:06) Your sales cycle and your customer journey - this is the businesses responsibility, to start thinking about these things. What is my customer journey, what is my sales process? If your sales team is not equipped properly and is not trained well and does not know how to handle the buzz that the digital marketing campaign creates for you, then you're not going to get a result
(39:24) Your audience targeting is the most important thing you should keep in mind, because who your ad campaign reaches out to and who starts interacting with your ads.. the algorithm is watching that
(44:20) Consumers are also spoilt for choice over here in Dubai because of the fact that we're a small audience and the locality, the area is also small. The audience has a lot of options on where to go in a small vicinity, so they're picky - they can easily move from one place to the other, which makes it difficult for businesses
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If you enjoyed this episode of Successful Marketing for Small Businesses in Dubai, check out the show notes on: https://www.abovedigital.com/podcast/
Follow Namita Ramani:
https://www.instagram.com/namitaramani/
https://www.facebook.com/ramani.namita/
https://www.linkedin.com/in/namitaramani/
https://www.youtube.com/channel/UConc_r4xXBwflx4XN9b5zNg/
Above Digital: https://www.abovedigital.com/
View all episodes
By Namita Ramani
5
11 ratings
In this special episode, Ambreen and I answer some questions we get from business owners on making sales through digital marketing. We take you through what digital marketing is and how it can sometimes be challenging to get it right in the UAE, while also talking about the right mindset and approach one should have when doing digital marketing. We go through KPI's and expectations from agencies or people you work with, and what the foundation of all marketing should be to help you get successful sales.
Things we discuss:
Notable moments:
(29:52) If what you're offering is not valuable to the audience, then in most cases, it's not going to work. And that doesn't just go for digital marketing, it goes for any form of marketing
(31:06) Your sales cycle and your customer journey - this is the businesses responsibility, to start thinking about these things. What is my customer journey, what is my sales process? If your sales team is not equipped properly and is not trained well and does not know how to handle the buzz that the digital marketing campaign creates for you, then you're not going to get a result
(39:24) Your audience targeting is the most important thing you should keep in mind, because who your ad campaign reaches out to and who starts interacting with your ads.. the algorithm is watching that
(44:20) Consumers are also spoilt for choice over here in Dubai because of the fact that we're a small audience and the locality, the area is also small. The audience has a lot of options on where to go in a small vicinity, so they're picky - they can easily move from one place to the other, which makes it difficult for businesses
-------------
If you enjoyed this episode of Successful Marketing for Small Businesses in Dubai, check out the show notes on: https://www.abovedigital.com/podcast/
Follow Namita Ramani:
https://www.instagram.com/namitaramani/
https://www.facebook.com/ramani.namita/
https://www.linkedin.com/in/namitaramani/
https://www.youtube.com/channel/UConc_r4xXBwflx4XN9b5zNg/
Above Digital: https://www.abovedigital.com/