Sales has changed.

Yet many sales teams are still using playbooks built for a very different market.

So why do so many teams struggle to consistently close deals today?

In this live episode of Vision Pros Live, Bob Chonka joins us to unpack what separates struggling sales teams from high-performing ones, and why even great products don’t automatically translate into great sales results.

We’ll explore what today’s best sales leaders do to win more deals, and why the difference often comes down to leadership, alignment, and strategy rather than effort alone.

In this conversation we’ll also dive into:

• From stalled deals to real growth: the new rules of sales leadership

• Why great products don’t always sell (and how leaders fix it)

• The hidden drivers behind high-performing sales teams

• What modern buyers expect from sales conversations today

If your team has great offerings but inconsistent sales results, this episode will challenge how you think about sales leadership and performance.

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