When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships.

But there had to be sound business reasons why the partnership came together, rather than going with AWS or Google Cloud Platform, both of which are also Salesforce partners in other contexts.

If you ask Salesforce, it says it was ultimately because of compatibility with Microsoft SQL.

“Marketing Cloud also has a long standing relationship with Microsoft SQL which makes the transition to SQL on Azure a natural decision.”Except for the SQL part, Microsoft’s chief rivals at AWS and Google Cloud Platform also provide those benefits.

“Salesforce Marketing Cloud tends to target B2C enterprises, so the choice of Azure makes sense in one context where some B2C firms are wary of Amazon for competitive reasons. | To read full story, visit https://startuparound.com/read/1573855207.8671637/Why-Salesforce-is-moving-Marketing-Cloud-to-Microsoft-Azure-–-TechCrunch?ref=audio_experience