What if the best salespeople aren’t really selling at all?

Joe Candido says true sales success starts with leadership - not quotas. Alyssa Nolte and Joe rethink what it means to sell, lead, and build trust in a world where closing fast often matters more than doing what’s right for the customer.

Joe shares why leadership culture drives every good sales outcome, how incentives shape behavior, and why putting the customer first always wins in the long run. Alyssa brings her own experience from years of customer research and dives into the gap between what companies say they value and what they actually reward.

Listen if you want to:

• See how leadership and culture shape the way your team sells
• Rethink how compensation plans can create or kill collaboration
• Learn how aligning vision, values, and incentives can build real customer trust

Mentioned in this episode:

– Leadership Selling by Joe Candido

– John Chambers (former Cisco CEO)

– The New York Yankees example on culture and alignment

– Disney’s “make people happy” vision