Why do salespeople need to think like marketers? What training do they need to be more successful in engaging with prospective customers? How can marketing collaborate with their sales teams for a more effective process? Bernie Borges jumps on this episode of the Content Callout podcast to share his take. Bernie is a co-founder and Chief Customer Officer at Vengreso. He is one of the top 50 content marketing influencers and 60 best marketing speakers and social marketing influencers in the world. Don’t miss his expert take on the world of content marketing.

Outline of This Episode

• [1:40] Bernie’s rapid-fire actionable tactics + strategies
• [2:51] The difference between salespeople and marketers
• [3:48] How to equip salespeople with valuable content
• [5:23] What marketers must include in content
• [6:27] Your buyer’s pain point might be you
• [10:58] The concept of essential marketing
• [12:15] The Modern Marketing Engine podcast
• [15:40] How to connect with Bernie Borges

Resources & People Mentioned

• Vengreso
• Modern Marketing Engine podcast
• BOOK: Fanocracy by David Meerman Scott
• BOOK: Essentialism by Greg McKeown
• The LinkedIn State of Sales Report

Connect with Bernie Borges

• Connect on LinkedIn
• Follow on Twitter
• Bernie’s Instagram profile

Connect With the Content Callout Team

• https://ContentCallout.com

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