The UK's main short-term rental conference gave AI its own full day this year. First time it has happened.

I'm at SCALE With AI in Brighton today, the day before SCALE UK.

A few years ago AI was a couple of agenda slots. Now it is a standalone event with two stages and a room full of working operators.

That tells you where the sector has moved.

→ The question has shifted from "should we use AI" to "which tool does which job, and how many hours does it save" → The headline sessions are practical: a live AI guest-messaging demo, and how LLMs are changing the way guests and owners find you → But the session that matters most is the quietest one: building a single, centralised knowledge base → Your SOPs, brand voice, guest FAQs and owner info in one place, not spread across ten different docs → Because AI built on scattered information gives you scattered answers

The operators seeing real results did the boring part first. They built the foundation, then automated on top.

The demos are the easy bit. The knowledge base is the work.

Is your AI running on a single source of truth, or filling the gaps with guesswork?