QR – quick response – codes, those little square boxes, seem to be everywhere these days. But they have limitations, like the need to install yet another app (or several apps) on your mobile device in order the read the code. Listen in as Aram Kovach, CEO and chief fantasy officer at Mobius International, and George David, CCMI president and Voice Report publisher, talk about an Augmented Reality image-recognition-based service developed by Mobius. It's device and carrier agnostic and replaces kludge-y QR codes with a easy-to-use true-image-based technology.