This is episode 1 of a 2 part series Jake and Andrew Kappel give on the 4 Simple SDR Metrics to Track the Health of Your SDR Org. In Part 1, Jake and Andrew broke down the four metrics and how to track them: Effort, Effectiveness, Outbound, and Outcomes.

Part 2 pays particular attention to the metric Effectiveness (quality connects) and why organizations are struggling with the concept of quality connects and how to track them.

In this episode, Jake and Andrew cover:

• Why leaders struggle with overfocusing on activity metrics instead of what’s effective
• The early predictable revenue mindset and the data the book was based on
• We have to stop managing reps to the mean

This is a Mini Episode Monday episode, where every Monday, Jake will be bringing you bite-size clips from sales calls he has done, interviews he has been on, or simply, his hot take on a given topic.

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Check out the full article and recording on skaled.com: https://skaled.com/insights/sdr-metrics-to-track/

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