There was atimenot too long ago when it was commonplace to audition for voiceoversin frontof producers at ad agencies, in various recording studios, in front of castingdirectors, or at your local talent agencies where you’d be offered direction in real time.Obviously times have changed.Since the pandemic it’s safe to say pretty mucheveryaudition, on or off-camera, […]

Why Self-Direction Matters

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Listen to SOUND ADVICE founder & author of The SOUND ADVICE Encyclopedia of Voiceover, Kate McClanaghan, defines:

The Standards That Define Competitive Voiceover Demos

For decades now, legions of actors have emerged from assorted acting schools across the country harboring a deep aversion to pursuing and accepting commercial work. Yet, if you scratch the surface a bit, you’ll probably find this unfounded antagonism typically stems from the misguided notion you’d become “a sellout” if you perused commercial opportunities. It’s […]

The Unexpected Benefits of Mastering Commercial Work

If you’ve been pursuing voiceover work on your own in America for the past decade or more, chances are you’ve been following a business model that concentrates almost strictly on securing work all by yourself, or DIY, by procuring jobs primarily through excessively low-paying sites like Fiverr, Upwork and a few Pay-to-Play (P2P) platforms. Nevertheless, […]

The Two Prominent Approaches to Voiceover in the States

Avoid one of the greatest mistakes budding voice talent make and why to give your voiceover career the best opportunity to achieve the greatest results. Here are a few key industry insights to improve your bottom line, elevate your brand, instill confidence, and expand your small business as a voice actor.

Why Producing a “Makeshift” Demo of Your Voiceover Demo is a Professional Mistake

Listen to Actors’ SOUND ADVICE seasoned voiceover demo producer/ career coach, Kate McClanaghan offers expert guidance and insight into how to navigating your career as a voiceover. Regardless of your experience level, those auditioning, or most likely to hire you, will assume you’re a professional actor and expect you to know your job both in […]

Why Self-Direction Matters

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