Surya has built and scaled PLG at three different companies. He sits down to share what he's learned, recommendations for early stage PLG strategies and even a few confessions of why certain tactics worked in theory but not in practice. Surya has a product background and sheds light on how product-minded, engineering leaders envision and build out their product-led strategies. He also shares insight as to how an effective self-serve model ultimately improves the sales-led motion as well.