According to the authors of The Challenger Sale, relationships are a weak predictor of sales success. So what is the #1 factor? Find out in this interview.

Why Selling is NOT About Relationships

Want to learn the insider secrets of the top 1% of medical salespeople?  The purpose of this podcast is to help you sharpen your persuasion skills, outsmart the competition, and develop innovative habits.  Whether you're in pharmaceutical sales, medical device sales, or simply sell to physicians for a living, this podcast can make a big difference to your results.

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Looking for an easy way to get off to a strong start in your next sales call? Try this.

How to Hook Doctors With Your Opener

Want to get physicians excited about your product? In this podcast, you will learn (1) how the best reps consistently blow out their sales, (2) what to say if you only have a minute, and (3) how to use "social proof" to sell.

How to Get Doctors Excited About Your Product

According to Tom Freese, author of Quesiton-Based Selling, curiosity is the "genesis" of every sale. Find out how to use curiosity to keep docs engaged.

Make Doctors Curious

What do you do when the doctor says he is going to use more but never does? Is there a way to get the doc to take action? Find out in this clip.

Why Selling is NOT About Relationships

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