Christy Van Der Westhuizen is back to challenge a common assumption in senior living: that struggling occupancy is a strategy problem. Instead, she argues it’s an execution problem, and one that many teams are guilty of. From delayed lead response times to ineffective follow-up language, Christy breaks down the everyday habits that quietly stall growth.

Key Topics

1. The hidden cost of “busy work” in sales teams
2. Speed-to-lead and why timing wins deals
3. The importance of always setting a clear next step
4. How to fix ineffective follow-up messaging
5. Creating urgency without pressure
6. Daily habits that drive occupancy growth

Meet Our Contributor

Christy Van Der Westhuizen: https://www.linkedin.com/in/christyvdw

Watch More BTG

https://www.btgvoice.com/shows

Produced by Grit & Gravel Marketing