What happens when someone moves into assisted living or independent living and suddenly loses access to the everyday choices they used to make?That question is at the heart of my conversation with Matt Smith, co-founder of Speak2.Speak2 is building a marketplace for senior housing communities, helping residents access services, content, communication, meals, rides, maintenance requests, activities, and more through the tools that actually work for them — whether that’s an app, TV, tablet, Alexa, or even a remote control.What stood out to me most was Matt’s perspective that seniors don’t stop being consumers when they move into a community.They still want choices.They still want independence.They still want to know what’s available to them.They still want their families to be connected to their lives.And in an industry that has historically operated more like real estate than hospitality, Speak2 is helping communities think differently about what they actually provide.This conversation goes deep into senior living, technology adoption, the business challenges of selling into a complex industry, the importance of empathy, the risks of predatory vendor ecosystems, and even the ethical questions around AI.But at the center of it all is a simple idea:Technology should not replace care. It should help people receive better care, stay more connected, and maintain more dignity as they age.Really enjoyed this conversation with Matt Smith of Speak2.#NewYorkBusinessPodcast #SeniorLiving #AssistedLiving #HealthTech #SeniorCare #Entrepreneurship #BusinessPodcast #LongIslandBusiness #TechForGood #FounderStory