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Why SEO Is Dying and What AI Recommends Instead | Mike Montague
What does it really take to get your business recommended by AI instead of ignored by it?
In this episode of Executive Connect, host Melissa Aarskaug sits down with Mike Montague, AI marketing leader, author, and founder of Avenue9,to break down the rise of Answer Engine Optimization and what it means for every business today. Mike explains why SEO is fading, why AI now decides who gets seen, and why real human conversations are the new competitive edge.
You’ll hear how AI actually thinks, how to “teach” the models about your brand, and how small businesses can finally compete with big companies by creating the right content in the right places. This is a simple, clear roadmap for staying visible, trusted, and recommended in an AI-driven world.
What You’ll Learn
Chapters
(0:27) Why AI gives “one best answer” instead of 10 links
(3:49) Conversations replacing SEO content
(6:10) How AI decides what your brand is known for
(12:01) Why your story teaches AI faster than your website
(15:20) What content wins in AI right now
(17:02) Duplicate content becomes a strength
(20:04) Understanding your “share of model”
(24:25) Mike’s quick wins for improving AEO
(27:13) Where real ROI comes from AI recommendations
(31:57) Navigating work, burnout, and multi-hyphen careers
(35:28) Lessons from play, creativity, and human connection
(40:22) Final thoughts on the future of AI marketing
(41:26) Where to connect with Mike
Connect with Mike Montague
Website → https://avenue9.com
LinkedIn → https://www.linkedin.com/in/mikedmontague/
Playful Humans Quiz → https://playfulhumans.com/quiz
Connect with Melissa Aarskaug
LinkedIn → https://www.linkedin.com/in/melissa-aarskaug/
Podcast LinkedIn → https://www.linkedin.com/company/my-executive-connect/
Website → https://www.executiveconnectpodcast.com
In this episode of Executive Connect, host Melissa Aarskaug sits down with Mike Montague, AI marketing leader, author, and founder of Avenue9,to break down the rise of Answer Engine Optimization and what it means for every business today. Mike explains why SEO is fading, why AI now decides who gets seen, and why real human conversations are the new competitive edge.
You’ll hear how AI actually thinks, how to “teach” the models about your brand, and how small businesses can finally compete with big companies by creating the right content in the right places. This is a simple, clear roadmap for staying visible, trusted, and recommended in an AI-driven world.
What You’ll Learn
- Why SEO is losing power and AEO is taking over
- How AI chooses which brands to recommend
- The type of content AI trusts most (and what it ignores)
- Why human conversations now beat traditional blog posts
- How to train the models to understand your brand
- The three quickest wins to boost visibility in AI
- Why small businesses have more opportunity than ever
- How brand reputation fuels both AI and real-world referrals
Chapters
(0:27) Why AI gives “one best answer” instead of 10 links
(3:49) Conversations replacing SEO content
(6:10) How AI decides what your brand is known for
(12:01) Why your story teaches AI faster than your website
(15:20) What content wins in AI right now
(17:02) Duplicate content becomes a strength
(20:04) Understanding your “share of model”
(24:25) Mike’s quick wins for improving AEO
(27:13) Where real ROI comes from AI recommendations
(31:57) Navigating work, burnout, and multi-hyphen careers
(35:28) Lessons from play, creativity, and human connection
(40:22) Final thoughts on the future of AI marketing
(41:26) Where to connect with Mike
Connect with Mike Montague
Website → https://avenue9.com
LinkedIn → https://www.linkedin.com/in/mikedmontague/
Playful Humans Quiz → https://playfulhumans.com/quiz
Connect with Melissa Aarskaug
LinkedIn → https://www.linkedin.com/in/melissa-aarskaug/
Podcast LinkedIn → https://www.linkedin.com/company/my-executive-connect/
Website → https://www.executiveconnectpodcast.com
View all episodes
By The Executive Connect PodcastWhat does it really take to get your business recommended by AI instead of ignored by it?
In this episode of Executive Connect, host Melissa Aarskaug sits down with Mike Montague, AI marketing leader, author, and founder of Avenue9,to break down the rise of Answer Engine Optimization and what it means for every business today. Mike explains why SEO is fading, why AI now decides who gets seen, and why real human conversations are the new competitive edge.
You’ll hear how AI actually thinks, how to “teach” the models about your brand, and how small businesses can finally compete with big companies by creating the right content in the right places. This is a simple, clear roadmap for staying visible, trusted, and recommended in an AI-driven world.
What You’ll Learn
Chapters
(0:27) Why AI gives “one best answer” instead of 10 links
(3:49) Conversations replacing SEO content
(6:10) How AI decides what your brand is known for
(12:01) Why your story teaches AI faster than your website
(15:20) What content wins in AI right now
(17:02) Duplicate content becomes a strength
(20:04) Understanding your “share of model”
(24:25) Mike’s quick wins for improving AEO
(27:13) Where real ROI comes from AI recommendations
(31:57) Navigating work, burnout, and multi-hyphen careers
(35:28) Lessons from play, creativity, and human connection
(40:22) Final thoughts on the future of AI marketing
(41:26) Where to connect with Mike
Connect with Mike Montague
Website → https://avenue9.com
LinkedIn → https://www.linkedin.com/in/mikedmontague/
Playful Humans Quiz → https://playfulhumans.com/quiz
Connect with Melissa Aarskaug
LinkedIn → https://www.linkedin.com/in/melissa-aarskaug/
Podcast LinkedIn → https://www.linkedin.com/company/my-executive-connect/
Website → https://www.executiveconnectpodcast.com
In this episode of Executive Connect, host Melissa Aarskaug sits down with Mike Montague, AI marketing leader, author, and founder of Avenue9,to break down the rise of Answer Engine Optimization and what it means for every business today. Mike explains why SEO is fading, why AI now decides who gets seen, and why real human conversations are the new competitive edge.
You’ll hear how AI actually thinks, how to “teach” the models about your brand, and how small businesses can finally compete with big companies by creating the right content in the right places. This is a simple, clear roadmap for staying visible, trusted, and recommended in an AI-driven world.
What You’ll Learn
- Why SEO is losing power and AEO is taking over
- How AI chooses which brands to recommend
- The type of content AI trusts most (and what it ignores)
- Why human conversations now beat traditional blog posts
- How to train the models to understand your brand
- The three quickest wins to boost visibility in AI
- Why small businesses have more opportunity than ever
- How brand reputation fuels both AI and real-world referrals
Chapters
(0:27) Why AI gives “one best answer” instead of 10 links
(3:49) Conversations replacing SEO content
(6:10) How AI decides what your brand is known for
(12:01) Why your story teaches AI faster than your website
(15:20) What content wins in AI right now
(17:02) Duplicate content becomes a strength
(20:04) Understanding your “share of model”
(24:25) Mike’s quick wins for improving AEO
(27:13) Where real ROI comes from AI recommendations
(31:57) Navigating work, burnout, and multi-hyphen careers
(35:28) Lessons from play, creativity, and human connection
(40:22) Final thoughts on the future of AI marketing
(41:26) Where to connect with Mike
Connect with Mike Montague
Website → https://avenue9.com
LinkedIn → https://www.linkedin.com/in/mikedmontague/
Playful Humans Quiz → https://playfulhumans.com/quiz
Connect with Melissa Aarskaug
LinkedIn → https://www.linkedin.com/in/melissa-aarskaug/
Podcast LinkedIn → https://www.linkedin.com/company/my-executive-connect/
Website → https://www.executiveconnectpodcast.com