As SEO has continued to evolve, effective strategies now require participation and collaboration from clients and even their employees. The key to making this partnership successful is for each side to focus on what they do best, and then capitalize on what they can gain from the other.

So, how did the agency-client partnership evolve to become a necessity, and what is each side's responsibility to ensure a successful SEO campaign?

Mentioned in Today's Episode:

• The Evolution of SEO
• Content strategy
• Website SEO audits

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