Things can get a lot easier when you stop selling and start serving. 

Often times potential clients respond better when you lead with their best interests in mind. 

While on the surface that might seem simple, it's not easy to put your passion for their interests on full display. 

Because it's hard to consistently show up and build trust when there might not be anything in it for you that day. 

Michael J. Vance, Advisor for Hundley Batts & Associates, talks about the communities he's constantly there for and how he tries to serve them.