Ep. 557 – Why Shoppers are Changing and how it Impacts Brands with Rebecca Brooks, Founder & CEO of Alter Agents

My guest today is Rebecca Brooks, Founder, and CEO of Alter Agents. 

Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making.

Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. 

Find Rebecca Online:

* LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ * Website: https://alteragents.com/ * “Influencing Shopper Decisions” by Rebecca Brooks: https://alteragents.com/book-influencing-shopper-decisions 

Find Jamin Online:

* Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

* Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 

Music: 

* “Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

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HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

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[00:00:00]

Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full service strategic market research consultancy re-imagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue, and Diagnostic Research. Rebecca, welcome to the show.

[00:00:35]

Rebecca Brooks: Thanks, Jamin. Happy to be here.

[00:00:40]

Jamin Brazil: The Michigan State University's Master of Science in ...