The Mixed Media Ventures Podcast

Why Short-Form Video Still Dominates in 2025 (and How to Win With It)


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In this power-packed episode, we explore how short-form video remains the MVP of digital marketing in 2025. You’ll learn:

  • 📱 Why short-form video still crushes engagement: From shrinking attention spans to mobile dominance, the data doesn’t lie.

  • 🤖 How AI is changing content forever: Discover tools and tactics used by top brands like Sephora and Athleta to generate, analyze, and adapt video in real time.

  • 👥 The UGC revolution: Learn how Patagonia and REI turned customers into strategic creators—and how your brand can do the same.

  • 🔇 Sound-optional but sensory-rich storytelling: Why 85% of viewers watch on mute—and how brands use visual ASMR, haptics, and dynamic text to engage anyway.

  • 🎬 The rise of purposeful behind-the-scenes (BTS) content: See how transparency and value-add storytelling build trust and brand loyalty.

  • 🧭 Platform-native strategies that convert: Get insights into TikTok commerce, Instagram AR shopping, and YouTube Shorts’ multi-path storytelling.

  • ⏱ Mastering micro-moment marketing: Create bite-sized content that meets users exactly where they are in the decision journey.

  • 📊 Smarter metrics = smarter results: Learn new success indicators like sentiment velocity, creative response rate, and completion-to-action ratios.

  • 🚀 The 4A Implementation Framework: Analyze, Adapt, Authenticate, Accelerate—build a winning content system that scales.

    👉 Whether you’re a marketing pro or business owner looking to stay relevant, this episode is your 2025 short-form video masterclass.

    Subscribe now, and let’s create scroll-stopping video together.

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    The Mixed Media Ventures PodcastBy Mixed Media Ventures, LLC