Paul lays out four excellent reasons why you, the salesperson, should handle customer complaints.

Show Notes

The seller understands the context of the complaint—what’s going on in the customer’s world.

Salespeople have a lot of skin in the game and will work tirelessly to resolve the problem.

Resolving your customer’s complaint is a relationship-building opportunity.

As the seller, do you want to leave your customer in the hands of someone else when it comes to their satisfaction and loyalty?

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