This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why small businesses should advertise on Google. 

It’s where your customers are and it’s the future. Better start learning now.
They’re searching for exactly what you offer.
Track everything, even if that just means search terms.
Flexible - start small, change budget, pause, experiment 

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