Here's a simple question that a lot of consultants avoid. Why should we innovate?

First off, innovation accelerates growth. If you're continually producing new or improved products or services, it means you capture more market share.

Next, we've got market dominance. Innovators aren't followers, they're leaders, and they're ahead of the curve. When you've got products that are grabbing the attention of a willing market who want that next big best thing and a superior solution, you've got it sewn up.

Thirdly, innovation gives you efficiency and cost savings, whether it's through a process, whether it's through service, whether it's through product manufacturing, using innovation enables you to look at ways that will save you time, money, and resources.

And finally, we have increased demand. Customers are drawn to products that are exciting, new, cutting edge, and create better results that other people aren't getting. And when we do that, not only do we command a bigger market share, but we can also command higher prices, meaning higher profits.

I hope that helps you. Thanks for watching. And if you want to check us out, and what we do, check out our 12-month innovation program at www. breakthrough innovator.com.