The question is why should women entrepreneurs start a podcast, because running a business is hard enough!  Kelly Smith, host of The Podcast Launch Pad and co-host of the Geek Girl Soup podcast explains how a podcast boosts authority, gives the host social proof, helps you expand your audience and allows you to promote your business.

In this podcast Kelly answers these questions:

• How popular are podcasts?
• How many women listen to podcasts?
• What are the benefits of a podcast over a blog?
• Why should women entrepreneurs start their own podcast?
• What stops most women from starting their own podcast?
• What are the first three steps they can take to get started?