Signs influence how people navigate, make decisions, and remember businesses — often without realizing it. Matt Wren explains the hidden impact of signage, why visibility matters, and how communication shapes customer experience.

Inspired by a moment of getting lost in the mountains as a teenager, Matt turned signage into both a career and a mission through his book Here’s Your Sign.

In this episode:

• Why better signs can increase business revenue
• The psychology behind memorable signage
• How every sign tells a story

Curious what it would look like to share your story and expand your influence? https://shareyourstory.com/