Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand.

We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about.

If you're a creative strategist, your worth has never been higher.

0:00 Intro

0:30 Paul Graham's "Age of Brand"

4:30 Silicon Valley vs. Marketers

10:00 Why Creatives Have Never Been Worth More

16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)

22:00 Why Creators Can't Exist in Corporations

25:00 The Staples Baddie Problem

30:00 Ulta's Employee Creator Playbook

37:00 Siloed Teams Kill Everything

42:00 Expo West Goes Full Culture

45:00 America's Next Top Snack

50:00 Licensing Expo and What's Next

As always, thanks for watching. Let us know your feedback in the comments.

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