In this enlightening episode of SecretFrameworks, Wilson Komala dives into the fascinating realm of the Cognitive Miser Phenomenon in marketing and its profound impact on consumer behavior. Have you ever wondered why you abandon that perfect online shopping cart when the website takes too long to load? Or why Amazon's one-click checkout is a game-changer? It's all about our brains taking shortcuts to avoid thinking too hard!

Join Wilson as he explores the groundbreaking psychology behind being a cognitive miser, referencing experts like Susan Fisk, Shelley Taylor, Amos Tversky, and Daniel Kahneman. Uncover how a mere one-second improvement in website loading speed can boost sales by 13% and why clear, specific value propositions are essential for business success. This episode is packed with actionable insights on reducing friction in the customer journey—making it a must-listen for any marketer looking to optimize their user experience and conversion rates.

Don’t forget to help us grow by subscribing to the SecretFrameworks newsletter for more straight-to-the-point insights and valuable content.

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Cognitive Miser Phenomenon (00:54) The Brain’s Love for Shortcuts (01:33) Reducing Friction in the Customer Journey (02:15) Power of Clear Instructions and Specific Value Propositions (02:48) Conclusion and Call to Subscribe Go to https://newsletter.secretframeworks.com/subscribe to join our community!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Subscribe to my newsletter at: https://newsletter.secretframeworks.com/subscribe

Connect with me: X @wilsonkomala Instagram @wilsonkomala

Hosted on Acast. See acast.com/privacy for more information.