Welcome to a new episode of I’m The Gaffer 👷‍♂️

If you're a construction business owner who only checks your numbers once a year with your accountant — you're running your company blind and it's costing you real money.

In this episode, Roy Coughlan, entrepreneur and host of multiple top-charting podcasts, breaks down why most contractors lose money not because of lack of work — but because they don't control their numbers, systems, and pricing.

You’ll learn:

• Why guessing job prices can wipe out your profits
• The simple financial systems many contractors still ignore
• Why no one cares about your money more than you
• How contractors miss valuable tax deductions
• The 80/20 rule of AI and how it applies to business
• How AI can help with contracts, pricing, and marketing
• Why contractors who adopt AI early will gain an advantage

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00:00 Introduction

02:30 Roy Coughlan’s background and entrepreneurial journey

06:15 Why contractors miss tax deductions

08:26 Why many contractors guess job pricing

10:53 How one badly priced job can wipe out profits

12:53 How AI can create contracts and estimates in minutes

16:11 The 80/20 rule when using AI

17:08 Using AI for marketing and business growth

18:02 Why AI will improve jobs rather than replace them

19:41 From construction to podcasting

21:44 How Roy built a podcast coaching business

23:06 Why podcasting is underrated for business growth

26:05 What makes a podcast successful

26:42 Why promoting in the wrong places doesn’t work

27:23 Using YouTube and AI tools to grow an audience

28:55 Why targeting the right audience matters

30:10 Marketing lessons for contractors

31:57 Roy on property, business models and entrepreneurship

33:06 Roy’s virtual assistant business explained

34:40 Fiverr, Upwork and building long-term relationships

39:18 Roy’s advice on hiring and working with contractors

40:06 Why construction doesn’t have to be your only path

41:29 Knowing when it’s time to change direction

43:30 Roy’s advice to entrepreneurs

44:26 What Roy would do differently in life

45:00 Roy’s favourite book

45:45 Roy’s favourite destination

46:41 A surprising fact about Roy

47:13 Where to connect with Roy

48:00 Final message to listeners

48:18 Episode wrap-up

Website

https://roycoughlan.com/

LinkedIn

https://www.linkedin.com/in/roycoughlan

I’m The Gaffer, hosted by construction professional Gavin Coyle, brings together industry leaders, entrepreneurs, and experts to share real insights on leadership, growth, and success in the construction industry.

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Website

https://www.imthegaffer.com

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