Local creators aren’t just more relatable, they’re more effective. In this episode, Charise Flynn of Hummingbirds breaks down why tapping into smaller, community-based influencers can help CPG brands connect more deeply and authentically with their customers.

What We Cover:

• How local influencers build stronger, more accurate connections with your audience

• Why giving creators content direction—but creative freedom—leads to better engagement

• The long-term ROI of working with smaller, more authentic voices

Guest Info:

Name: Charise Flynn

Title/Company: Co-founder, Hummingbirds

Connect: https://www.linkedin.com/in/chariseflynn

Resources & Links:

Hummingbirds → https://www.hummingbirds.com/Follow Charise on LinkedIn → https://www.linkedin.com/in/chariseflynn

Learn more about Avidity Creative → https://aviditycreative.com

Book a discovery call → https://aviditycreative.com/contact

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