To build a brand that grows, start by telling a story that sticks.

In this episode of Straight to Voicemail, host Amanda Smith connects with Amy Osmund Cook, Co-founder and CMO of Fullcast, to find out why content isn’t just a part of the strategy - it is the strategy. With a PhD in Communication and experience across startups to enterprises, Amy breaks down how content fuels revenue, scales brand trust, and powers inbound success.

Her philosophy? Repurpose intentionally, lead with story, and let content do the heavy lifting.

In this conversation, you’ll hear about:

• How Fullcast uses content to drive inbound growth
• Why narrative is foundational to business strategy
• Practical ways to repurpose content for maximum ROI

Jump into the conversation:
 (00:00) Meet Amy Osmund Cook
 (00:10) Why story is the foundation of strategy
 (01:15) What content ROI looks like at Fullcast
 (01:57) How ebooks and blogs drive pipeline
 (02:23) Repurposing content for SEO and lead gen