Most small and medium sized businesses assume they don't have enough data to monetise.

In this episode, we unpack why SMEs often hold valuable data in the economy, from specialist operational data and private markets insight to niche customer behaviour. We explain why data value is about signal, specificity and proximity to real world activity, not necessarily volume.

We also cover how SMEs can unlock that value safely through aggregation and collaboration without selling raw data or exposing identity.

If you're a founder, investor or operator, this episode will show you the potential value sitting inside your own business.