Sustainable Business in China

Why Social Legitimacy is the Biggest Wrongful Money


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In this episode of The Deep Dive, we uncover the staggering $160 million hidden costs plaguing Chinese firms expanding overseas—costs rooted not in market competition, but in failures to secure social legitimacy.  We break down the three-layer risk framework every globalizing company needs—from legal compliance to value alignment—and reveal how cognitive shifts in risk perception could prevent nine-figure losses.

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Sustainable Business in ChinaBy Maker Sustainability Consulting