JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used social media when shopping for a new or used vehicle.No kidding!When would you ever use social media to buy a car? You wouldn't.Social media is not a direct-response channel. It's about taking people who like you and making them love you. Remember that as you're developing your own strategy.Tune in to meet Sharpie, Jay's daughter's new hedgehog, live and in the flesh!SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), lead strategist for the Content Marketing Institute and amazing digital marketing strategist, writer, and podcaster.OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.