Sign up to save your podcasts
Or
Share Why Social Media Will Never Get The Credit It Deserves
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Why Social Media Will Never Get The Credit It Deserves
Social media is never going to get the credit it deserves when driving commerce and here's why:
My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link.
As a result, the bag company will never know that I heard about it from social media. Instead, they'll see it as direct traffic or potentially organic traffic from Google.
This is an important reminder for marketers. Just because you can't always see the impact of social media doesn't mean it doesn't exist. This is why brands are using surveys more and more to figure out what social media's true value is. How are you measuring the value of social in your marketing?
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Rohit Bhargava, a fantastic speaker and author of several books, including Likeonomics (which is a great read for every marketer).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
View all episodes
By Jay Baer
4.8
44 ratings
Social media is never going to get the credit it deserves when driving commerce and here's why:
My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link.
As a result, the bag company will never know that I heard about it from social media. Instead, they'll see it as direct traffic or potentially organic traffic from Google.
This is an important reminder for marketers. Just because you can't always see the impact of social media doesn't mean it doesn't exist. This is why brands are using surveys more and more to figure out what social media's true value is. How are you measuring the value of social in your marketing?
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Rohit Bhargava, a fantastic speaker and author of several books, including Likeonomics (which is a great read for every marketer).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.