Some BackgroundIn 2014, SocialRank was founded to give social media users better insights on their followers.

It became profitable by 2017 with customers like the NBA, Nike, and Netflix using the platform to better target advertising to social media followers.

But then Cambridge Analytica, coupled with the crackdown of social media platforms on third party apps, happened.

“If you’re built on top of APIs and third party data, you can only be as big as [social media platforms] want you to be,” he said.

After it became profitable, SocialRank went on “autopilot” mode to figure out what to do next, whether it was to sell or shut down. | To read full story, visit https://startuparound.com/read/1574197206.7603672/Why-SocialRank-Sold-Its-Profitable-Business-To-Start-From-Scratch?ref=audio_experience