From crazy success to favorite flops, we chat with veteran DoubleDown Interactive marketer Faith Price. Price tells us about soft launches, MVPs, app store featuring, and advice for a younger self, and talks about how getting the “grand tour” in marketing gigs was the perfect set-up for what she’s doing now … and maybe our privacy-safe future.

Hosts Peggy Anne Salz and John Koetsier also quiz Price on one of her favorite success stories in mobile marketing: a declining game turned around by smart product development and smart marketing.

Timestamps

0:00 Gaming at the forefront

2:40 The grand tour of tech

6:20 Origin story

8:50 Advice for a younger you

10:20 Favorite success story in mobile

13:40 Favorite flop in mobile marketing

17:50 Soft launches

20:20 App store featuring

22:40 Different strategies in soft launches

26:50 MVPs for soft launches