Developer Reborn

Why Solo Developers Should Be The Face of Their Business


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Why solo developers should be the face of their business—especially if you want to guide companies for a premium price without feeling salesy.

Click Here To Learn About The Technical Guide Offer Workshop

If you're a solo developer trying to land clients, it's tempting to hide behind a clever company name so you look "more legit." I used to think that too.

But over the years I learned the opposite is true: putting your name at the front of your business can reduce risk for the buyer and make it easier for them to say yes.

(00:00:00) Welcome To Developer Reborn (00:00:34) Don't Create a Company! (00:01:57) Clients Are NOT Companies (00:03:19) 1. You Make Buying Easier (00:04:23) 2. You Own The Results (00:05:28) 3. No Headcount Pressure (00:06:30) 4. Clients Know Who They're Getting (00:07:47) 5. Pivot Without a Rebrand

Want to Build Your Technical Guide Offer? Join me and other software professionals inside the 4-day Technical Guide Offer Workshop where you'll identify a technical capability to guide companies towards achieving, create a solo offer (at least $300/hr effective rate), and practice pitching it in a supportive group. Sign up at the link above.

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Developer RebornBy Jayme Edwards