Thrifty Titans

Why Some Creators Make Millions While Most Struggle


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India’s creator economy is exploding, with micro-influencers, content entrepreneurs, and brand partnerships redefining digital success. But what separates thriving creators from the rest?


In this episode, Himani Agrawal & Rishabh Nahar from OML break down:

  • The demographics of India’s creator landscape—who’s making it big and where
  • Top platforms for growth—where creators should be focusing their efforts
  • What separates great creators from the good ones
  • How micro-influencers can create and sell their own products
  • The future of brand deals, monetization, and long-term success


If you are a content creator, influencer, or digital entrepreneur, this episode delivers insider insights to help you build a profitable creator business in 2024 and beyond.

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Thrifty TitansBy Saikat Pyne