What the heck makes a premium offer worth $5,000?

Keith has invested north of six figures with me over five years. Not because I had better workouts or fancier equipment. Because I understood something most gym owners miss completely.

Every fitness offer is the same basic components: training, nutrition, accountability. So why do some gym owners charge $500 while others charge $5,000 for essentially identical programs?

The answer isn't what you include. It's who you build it for.

In this episode, I break down exactly what separates band-aid programs from bridge programs:

• Why your favorite client pays premium while others haggle
• The difference between fixing symptoms vs. transforming lives
• How to become the only option instead of the cheapest option
• Why understanding their complete journey matters more than your credentials

This isn't about adding more sessions. It's about solving every obstacle your dream client faces.

Want to create a signature offer and learn how to sell it? Check out coachdavebess.com