In episode 21, I sat down with <a class= "_e75a791d-denali-editor-page-rtfLink" href= "https://www.linkedin.com/in/chris-walker-41597028/" target= "_blank" rel="noopener">Chris Walker</a>, CEO of <a class= "_e75a791d-denali-editor-page-rtfLink" href= "https://refinelabs.com/" target="_blank" rel="noopener">Refine Labs</a>. During our conversation, we discussed: <ul> <li>How Chris made his way into the world of marketing— and why he started Refine Labs.</li> </ul> <ul> <li>Why marketers get stuck running a playbook like it's 2011.</li> </ul> <ul> <li>Why measuring attribution & influence can be dangerous.</li> </ul> And much, much more... Enjoy!

In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed: How Chris made his way into the world of marketing— and why he started Refine Labs. Why marketers get stuck running a playbook like it's 2011. Why measuring attribution & influence can be dangerous. And much, much more... Enjoy!

In episode 21, I sat down with&nbsp;<a href="https://www.linkedin.com/in/chris-walker-41597028/" rel="noopener noreferrer">Chris Walker</a>, CEO of&nbsp;<a href="https://refinelabs.com/" rel="noopener noreferrer">Refine Labs</a>. During our conversation, we discussed: <ul> <li>How Chris made his way into the world of marketing— and why he started Refine Labs.</li> </ul> <ul> <li>Why marketers get stuck running a playbook like it's 2011.</li> </ul> <ul> <li>Why measuring attribution &amp; influence can be dangerous.</li> </ul> And much, much more... Enjoy!

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

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Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs