Episode 98 - Why Some Marketing Systems Fail

Show Notes & Links: Why there is a difference between a book marketing system and a book marketing strategy and why that’s important. There are three basic systems that you need to build a successful author business: email list, website, and primary social media presence. Why some promotion strategies don’t work for everybody. How you can know when a strategy is right for you. Why every online course, mastermind group, and Facebook author group is not right for you. Before you take an online class, make sure it’s a fit for you. Every class is not for every platform level.  Episode quote: "When you try and implement an email strategy that another tried with success and you failed…that doesn’t mean that email is a bust for you. It just means that particular strategy is a bust for you." Understand the value of a promotion. If you have one book and it’s permafree, your read-through potential has no value. Make sure you have value behind that permafree book. If you have a comment on today’s episode, be sure and visit our site at cksyme.com/episode98 to weigh-in. Want to learn more about platform-appropriate marketing? Get a copy of my book on the basics: Sell More Books With Less Marketing.