What if sales had nothing to do with convincing people and everything to do with value?

Bunny shares how an unexpected moment with her daughter after coming home from horseback riding turned into one of the deepest lessons on sales, investing, business growth, and human behavior.

Bunny opens up about the uncomfortable side of entrepreneurship. The part where building the business you want requires risk, discomfort, uncertainty, and decisions that won’t always make sense to everyone around you.

There’s also a deeper conversation here around identity.

About what happens when you stop seeing yourself as “someone trying to make it,” and start seeing yourself as the investment itself.

Timestamps:

00:00 Intro Yes, And!

02:20 What entrepreneurs misunderstand about investing

04:40 Why discomfort is part of building something meaningful

08:50 The real reason people hesitate to invest in themselves

11:20 What people truly value will always get their time and money

13:30 Investing in experiences, community, and long-term growth

15:00 The type of entrepreneur DEFY is actually built for

16:30 Building impact without burnout

Connect with your host, Bunny Young:

LinkedIn: https://www.linkedin.com/in/bunnysumneryoung/

Website: https://www.abetterplaceconsulting.com/

Instagram: @thebunnyyoung