Former head of Google play marketing, Patrick 'Mad' Mork, discusses why startups get marketing wrong, how they should be looking at marketing more from the perspective of traditional marketing and how marketing can work more effectively with product, engineering, BD and sales to improve their companies chances of launching and monetizing great products. Lessons learned from the trenches!

Got a question or want advice? visit www.madmork.com; www.facebook.com/madmorkstories and follow me on Twitter #madmork.

Mad Mork