Most summits don’t fail because the content is bad.

They fail because they’re built around information — not connection.

In this session from the Strike Marketing Summit, Rachel Starr (Founder of Co-Creator Society and Circle Certified Partner) reveals how to design a summit that:

• Increases live attendance

• Boosts engagement

• Converts at higher rates

• Turns attendees into long-term community members

She breaks down the 5-part Connection-First Summit Framework:

1. Attract aligned speakers

2. Design for interaction (not consumption)

3. Build one simple home base

4. Create built-in connection moments

5. Use your summit as a launchpad

If you’re running summits to generate leads, launch memberships, or build category authority — this is required viewing.

Because a summit isn’t content.

It’s a catalyst.

🕒 Chapter Markers (Keep These)

00:00 From Content to Experience: The Mindset Shift That Changes Everything

00:20 Smooth Jazz Banter + Welcoming Rachel Starr

01:24 Meet Rachel Starr: Community Strategist Intro

02:15 Two Truths and a Lie

05:21 Prize Reveal: Free Month of Co-Creator Society

07:44 Build a Summit That Grows Your Business Through Connection

09:40 Why Most Summits Fall Flat: The 4 Big Experience Problems

13:28 Community Is the Conversion Engine

16:35 Pop Quiz: What’s the Real Engine Behind a Successful Summit?

20:17 Case Study: Inside the Co-Creator Growth Summit

25:57 The Connection-First Framework

31:26 Behind the Scenes Tour: Summit Hub & App

35:49 What Attendees Actually Want

38:45 Turning Summit Momentum Into Ecosystem Growth

41:34 5 Practical Next Steps

52:08 Marketing Timeline & Monetization Strategy

55:49 Community Building Secrets + Wrap-Up

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