In this bonus episode of That Girl Eventually, I found myself asking…why do some trends completely take over our feeds, while others just don’t hit the same?

From viral challenges to brands trying (and sometimes failing) to keep up, I break down what actually makes a trend work. With insight from a marketing specialist, we get into the importance of timing, relatability, and authenticity and why audiences can always tell when something feels forced.

If you’ve ever wondered why your feed suddenly looks the same overnight…this one’s for you.