CGTN

Why South African journalist can't quit Chinese blind boxes!


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Chinese blind boxes are going global – from Labubu to Mr. PA, fans just can't get enough. CGTN's South African reporter Sumitra Nydoo heads to Toy City in Guangzhou, the epicenter of China's designer toy craze. She cracks open a box – and boom – childhood joy unlocked! With 60 million yuan in overseas sales in just six months, this homegrown sensation is fast becoming China's cutest cultural export. So why are Gen Z shoppers hooked? It's the thrill. It's the style. It's the surprise. And yes, it's a little addictive.
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