In this episode of What the Frac? Live, we sit down with Tim Berney, founder of VI Marketing and Branding, to unpack why narrowing your focus is the key to real business growth. With over three decades in the industry, Tim shares what it takes to build an award-winning agency, the importance of brand positioning, how to use data to niche effectively, and why AI can’t replace authentic creative strategy.

We dive into:

• The power of deep expertise vs. generalization

• How brand positioning helps you stand out in crowded markets

• The role of internal culture in building authentic brands

• Where AI fits (and doesn’t fit) in the creative process

• Why collaboration is the future of agency models

Whether you're a founder, fractional CMO, or marketing pro — this episode is packed with insights that will shift how you think about growth and brand leadership.

#MarketingStrategy #BrandPositioning #FractionalCMO #BusinessGrowth #AgencyLife #DigitalMarketing #NicheMarketing #AuthenticBranding #AIandMarketing #CreativeStrategy