Needs, Wants and Why People Buy

If you have a closet filled with the exact same outfit and you wear it everyday you are either:

• Steve Jobs,
• From the Future,
• A consumer who buys strictly what you need based on logic.

If, on the other hand, you have a wide variety of styles and colors in your closet you, like the vast majority of other consumers, make your buying decisions based on emotion and what you want.

On today’s show discover:

• …how to find out what your customer wants;
• …how knowing what they want can increase the value of your product and the likelihood they’ll buy it from you.

Show notes: KOSalesCoach.net/wants