The world of sport is evolving at an unprecedented, accelerating pace due to the massive technological effect of smartphones, AI, and the ascent of streaming 🤯

Former ESPN digital and media executive John Kosner joins the podcast for a discussion with Todd around the "State of Sport," analysing the forces reshaping the game for athletes, leagues, and fans 👀

In this episode, you'll hear John Kosner discuss:

- Why sport is more popular and important than ever, serving as the only truly unifying, live content in a fragmented media landscape 🤝

- The dramatic growth of player empowerment, where athletes' social media followings often surpass those of their teams and leagues 💪

- The revolution in women's sport, including the "galvanizing" breakthrough of stars like Caitlin Clark 🏀

- The challenge for new tournaments and leagues like LIV Golf and the Six Kings Slam to replicate the context and meaning of traditional major events for fans 🏌️🎾

- The crucial role of broadcasters to protect the integrity of the game and serve as a reliable source of information in the age of media fragmentation 🎙️

01:33 - The State of Sport: Why It's Never Mattered More

02:04 - Player Power: Athletes vs. Leagues on Social Media

03:40 - Is Sport Really Recession Proof?

05:04 - The Positives and Negatives of Athlete Power

07:05 - Are New Leagues Like LIV Golf and The Six Kings Slam Prepared?

07:47 - The Importance of Context and the Big Events

09:21 - Broadcaster's Responsibility in a Fragmented Media World

11:40 - The Growth of Women's Sports

12:37 - Caitlin Clark's Unprecedented Draw

14:34 - Shrinking Attention Spans vs. Rising TV Ratings

16:37 - The Future of Broadcast: Multiple Feeds and Influencer Channels

18:23 - Career Bedrocks: John Kosner's Lessons for the Next Generation

19:48 - The #1 Rule for Success: Investing in Relationships

Learn more about your ad choices. Visit podcastchoices.com/adchoices