Glow Boss Beauty Pro’s with Jen Goff

Why Square + Gmail Are Killing Your Email Marketing Results


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In this episode of Glow Boss Beauty Pro’s, host Jen shares why it’s time for beauty pros to stop sending emails from Gmail or relying on Square for their email marketing—and what to do instead if you actually want clients, sales, and real engagement from your list. She breaks down why your “amazing” open rates might be lying to you and how to finally get your emails into the inbox, not the spam folder.


By the end of this episode, you will learn about:

  1. Why Gmail and Square are hurting your deliverability 
  2. What a professional sender domain is 
  3. Which email marketing platforms to use instead of Square,
  4. How to warm up a new sender domain
  5. Which metrics actually matter
  6. If you're considering a switch or want to enhance your email marketing, visit Flowdesk and use the code "JENGOFF" for 50% off your subscription! Don't forget to authenticate your domain and focus on engaged subscribers.


    Reach out to Jen on her website at ⁠www.jennifergoffxo.com⁠

    Follow Jen on Instagram at ⁠https://www.instagram.com/jennifergoffxo/⁠

    Drop her an email at [email protected]

    Email Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership

    and join the Facebook group at ⁠https://www.facebook.com/groups/glowbossbeautypro⁠

    Ready to boost your sales emails? Subscribe, leave a review, and tune in for more actionable tips! Happy emailing!

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    Glow Boss Beauty Pro’s with Jen GoffBy Jennifer Goff